Thursday 12 June 2008

Revision3 imports Gary Vaynerchuk's 'Wine Library TV'

Revision3 has made another high-profile acquisition by adding wine expert Gary Vaynerchuk to the fold starting June 23. Vaynerchuck's popular Wine Library TV, which Revision3 says brings in more than 60,000 viewers every day, stars the blue-streak-talking Jersey boy as he sniffs, swishes and spits his way through a bottle or three per episode. Vaynerchuk loves the Jets as much as he loves a good '82 Bordeaux -- he sometimes wears a wristband of the one while rotating a glass of the other. This unsnobby charm mixes well with his insistence that viewers trust their own palate rather than what the experts say, an approach that has won "GaryVee" plenty of fans and followers -- he's got more than 9,000 on Twitter alone. 



In the episode below, Gary gives a second chance to a Kosher Cabernet that he panned last year.



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